Valentine's Day gifts consumers plan to purchase U.S. | Statista (2024)

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Valentine's Day gifts consumers plan to purchase U.S. | Statista? ›

For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.

Candy is the most popular gift: With 57% of shoppers buying candy, it remains the top choice for Valentine's Day gifting, consistent with 2022 trends.

Among those not celebrating Valentine's Day, 29% still plan to mark the occasion in some way. Many will treat themselves to something special, while others will plan a get-together or evening out with their single friends or family members, NRF and Prosper Analytics found.

A thank you card is a classic choice for client appreciation on Valentine's Day! First, choose or create a themed card that will impress your clients with your attention to detail. Second, include a hand-written message to make it personal. Last, always include that you are looking forward to seeing them again.

SALT LAKE CITY — According to the National Retail Federation, the average American will spend about $185 celebrating Valentine's Day this year. The nation as a whole spends an estimated $25.8 billion.

Sure, diamonds are great, but chocolate's sweeter. This is probably why 57% of consumers buy Valentine's Day candy as a gift for their loved ones. Other popular gifts include cards (40%), flowers (37%), and an evening out (31%).

The most commonly given gifts on Valentine's Day are candy, greeting cards and flowers.

But in some other countries like Indonesia, Pakistan and Saudi Arabia, the day is banned due to the day's conflicting views with the Islamic culture. Since 2009, certain practices pertaining to Valentine's Day (such as giving flowers, cards, or other gifts suggestive of Valentine's Day) are banned in Iran.

Leading reasons against Valentine's Day among consumers worldwide 2022. In 2022, nearly half of the world's consumers, who said they were unlikely to celebrate Valentine's Day, indicated that it came across as a commercial and/or marketing event, making it the leading reason why people do not commemorate the occasion.

One of the worst Valentine's Day gifts is household appliances, like a vacuum cleaner. It can be interpreted as unromantic and utilitarian.

How do you say happy Valentine's Day to customers? ›

1. “Happy Valentine's Day, [customer name]! We just wanted to send you a quick message from all of us at [your business]. Everyone is busy these days, but we hope that you take some time today to spend it with the people you care about (even if it's your Mom).

Overall, consumers plan to spend a total of $25.8 billion to celebrate Valentine's Day, on par with last year's spending and the third highest in the survey's history. Sixty-two percent of consumers ages 25-34 plan to celebrate this year, more than any other age group.

Candy: 57% Greeting cards: 40% Flowers: 37% An Evening Out: 32%

Just like in previous years, the preferred choice for buying Valentine's Day gifts remains online shopping, with 35% of people opting for this option.

The most popular flower to give on Valentine's Day is the red rose. Red roses have long been a symbol of romantic love. However, if red roses aren't to their taste, you could always gift other popular Valentine's Day flowers, such as lilies, tulips or carnations.

Valentine Cards

60% of Americans planned to buy greetings and gift cards (NRF report 2023). Therefore, they are the top-selling items for Valentine's Day, especially if they are unique or personalized.

Some 33% will shop in department stores, while 31% will head to discount stores, and 17% will buy from florists, the NRF notes. Candy (at 57%), greeting cards (40%), and flowers (39%) will be the most popular gifts. But don't discount an evening out, which ranks at No. 4 with 32%.